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Elyes TALEB

Elyes TALEB

Product Owner, Agile Explorer, Design Thinking Practitioner.

36 years old
Employed Available
I'm a “trilingual” millennial marketer. I kicked off my career in 2012 within a startup deployed in North Africa. Since then, I went through multiple experiences to scale up my expertise in IT for business field. I experienced agility as a Product Owner within a talented team of professionals, working closely with the Technical Lead, Scrum Master, Business Analysts and Product Managers. I joined IBM in 2015 as a Campaign Manager covering french speaking countries in Africa. Early in 2018, I was assigned to a new marketing performance role across MEA countries, now I'm working with campaign managers to drive opportunities for Agile Business Consulting and Transformation Services.
Resume created on DoYouBuzz
  • Drive demand generation and set up go-to-market strategy for Agile Business Consulting and Transformation Services within IBM.
  • Craft integrated marketing strategies to show how IBM is helping organizations build agile capabilities and integrate agile concepts, frameworks and learning into people, processes and operations.
  • Drive alignment across sales, global marketing and other multidisciplinary teams to realize the shared goals of the marketing business plan.
  • Apply client-centric insights to campaign design and develop understanding of digital experience design.
  • Lead the campaign Implementation and deployment to support the business objectives through the design of a client journey.
  • Set up the marketing strategies to establish a cohort journey across all touch points; leading with digital/inbound marketing; using data driven techniques.
  • Define product vision, road-map and growth opportunities. Design, plan and prioritize product feature backlog.
  • Design digital client experience and set up a content marketing strategy, for multiple brands, to reach brand and sales and marketing goals.
  • Monitor and analyze weekly and monthly digital performance dashboards.
  • Troubleshoot, document and resolve IT issues related to hardware and software infrastructure.
  • Provide restorative and maintenance actions to resolve end-user issues.
  • Defining and documenting a technical shared knowledge base articles.
  • Reshape the product vision and share it with the Scrum Team, while building and maintaining a prioritized product backlog.
  • Decide on the backlog priorities and manage the product release plans.
  • Use Agile delivery methodologies to provide clarity on requirements and decisions
  • Working with a cross-departmental team, maintain and develop the master content calendar.
  • Agile Methodologies
    Agile Explorer badge
    Good
  • Design Thinking
    IBM Design Thinking practitioner badge
    Good

Bachelor

IHEC

September 2007 to June 2011
Bachelor's degree in Business and Information Technology
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