Isabelle BARNEL
Public relations manager, Press/influence marketing
Professional Status
Employed
Just looking around
About Me
BLOG
KEY SKILLS
Influence Marketing • Public Relations • E-commerce • Customer success • Tech • Data • IT | IA • Dropshipping • Copywriting • SEA | SEO • Social selling • UI & UX design • BtoB | BtoC
AWARDS AND RECOGNITION
HOBBIES
- 23K Followers on Instagram
- 23,6K on LinkedIn
KEY SKILLS
Influence Marketing • Public Relations • E-commerce • Customer success • Tech • Data • IT | IA • Dropshipping • Copywriting • SEA | SEO • Social selling • UI & UX design • BtoB | BtoC
AWARDS AND RECOGNITION
- Lauréat Les trophées de la communication
HOBBIES
- World traveler
- Volunteer: wildlife animal conservation & research
- Alpine skiing
Experiences
Marketing & sales manager
Rocket School Lyon
February 2024
to February 2025
- formation en Alternance
Marketing & communication director
WAS LIGHT
May 2023
to October 2023
- OPERATIONAL MARKETING: Files for competitions and Labels • Development of documents in French and English (on InDesign)
EVENTS: Organization of BtoB meetings
PRESS RELATIONS, MEDIA RELATIONS
WEBMARKETING: Analysis of SEO positioning in search engines (SEMrush) • Measure of performance (Google Search Console) • Link acquisition strategy • Deployment of an E-Commerce blog
DIGITAL ROADMAP: Web editorial management • Selection of keywords (Generative Artificial Intelligence) • Engagement: + 309% in July 2023
Digital Manager for the group
BMW MINI Altitude (180 employees, 7 sites)
March 2017
to April 2023
- DIGITAL MARKETING | INTERNAL & EXTERNAL COMMUNICATION:
• Integration of the Management Committee • Definition of the digital strategy
• Deployment: launch of the LinkedIn Page, the Pinterest, Twitter, Instagram, Flickr, TikTok accounts, the YouTube Channel, with specific editorial lines
• Working group: Website redesign • Web strategy, Google Analytics monitoring • Monthly evaluations: + 7% engagement on social media in 2022
• Analysis and construction of customer personas • AdWords advertising campaigns: generation of qualified leads to optimize the conversion rate
• Geolocation campaigns (Drive to Store) • Budget negotiation
• Launch of a Corporate Social Network, internal communications for employees • Hashtag #WeAreAltitude
INFLUENCE COMMUNICATION | EVENTS:
• Federation of Micro Influencers: awareness objectives • Digital activations around product launches, Group values, Employee talents, and Customer Experience
DIGITAL TRANSFORMATION | PHYGITAL: Digital Coaching sales teams • Training • Recruitment and supervision of interns
EMPLOYER BRAND, CUSTOMER EXPERIENCE:
• Communication of recruitment • Development of partnerships • Launch of Google My Business Pages for all dealerships. Monitoring and moderations • Intervention for Digital during Customer Committees in connection with the Net Promoter Score (NPS)
External relations manager
Groupe DIAGRAM
Since March 2025
Press Relations Manager
La Fabrique du Ski
2014
to 2017
- Media Relations: SKI CHRONO, Le Monde, Point de Vue, CHALLENGE, InterMédia, TV 8 Mont-Blanc, Meilleur Rhône-Alpes Auvergne, Skieur magazine, Actors of the Economy La Tribune, PRESENCES CCI Grenoble, Cultur'Eco, FRANCE 3 Alpes, Télé Grenoble, Le Bon Test, Le Journal des Entreprises, Publicimes Actu Montagnes
Web editorial management • Influence & Social media Management
Web communication Editor
Outdoor LAB - Groupe Rossignol
2015
to 2017
- Entity bringing together the projects of the holding: RaidLight • VERTICAL • Network of Trail stations • SKI HIKING areas • Info-LAB
Executive assistant in charge of communications
Science Center Institutes - UCLy
1995
to 2015
Assistante of Institut • Faculté libre de Droit
Université Catholique de Lille
1993
to 1995
November 2023-February 2025
Mémoire en Marketing Digital
Skills
Languages
- English: Proficiency
- German, Italian: Professional level
IT tools
- Storytelling, CRM: Salesforce, WordPress, KSup, Ecampus, SugarCRM, Typo 3, Drupal, DealerK, WebSparK, Jalis
- Infographics: Canva
Blogger, Instagrammer
- Personal Blog (500 visitors / day): https://yourcommunicationwithme.com/
- Press Accredited Sport, Culture, Luxury and Design: PARIS 2024 | OPEN PARC | Equita Lyon | Maison CHANEL | Hermès International | Fondation Louis Vuitton | MAISON&OBJETS
Digital Transformation Speaker
- ESSEC Business School
- Le Club de la Presse de Lyon
- Microsoft France - CAP COM
Jury
- Grenoble Ecole de Management
Certifications
HubSpot inbound marketing
2023
